Once upon a babyluv! Here's where our story all began...

A family-run business with heart & soul ❤️

It had always been our dream to start a family, however - after a decade of trying for a baby - we had to come to terms with the fact it was not possible for us. After days of illness, and sudden redundancy, we discovered I was pregnant! What started as one of the saddest and most terrifying day of our lives was turning into one of the happiest.

Through tough times, we scoured the car boot sales looking for second hand baby supplies. It was whilst we were on this baby bargain hunting mission that we had that pivotal light bulb moment. With a background in retail, we had always had a desire to start our own business. All these baby items were nearly new and barely used - they had been quickly outgrown or unwanted gifts.

And so, the idea of our business was born, and soon after, was our little miracle son.

We're ambassadors for the best baby brands on the market

We do the trial & error so you don't have to! We only stock products & brands we truly luv. Our brands >

babyluv through the years...

⭐⭐⭐⭐⭐ we've even picked up a few awards along the way!

In October 2012, we opened our first shop in the Theatre Yard. By 2013, we were even runners up in the Derbyshire Times Small Business of the Year awards.

We expanded our range; becoming local stockists for brands like Redkite and Hauck. With a limited marketing budget we knew that word of mouth was always going to be our best form of marketing. So, with the ever increasing popularity of social media, we decided to spread the word about our shop via Facebook. Social media has also allowed us to partner with other local businesses and offer our support to charities like the Children's Hospital Charity.

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By December 2013 we were ready to move to bigger premises - our current shop in Storforth Lane Trading Estate, Chesterfield.

We continue to grow week by week, and have named the Chesterfield's Retailer of The Year 2014 for 'Children's Clothes, Toys and Accessories' category, which was voted by the lovely people of Chesterfield as part of the Derbyshire Times Chesterfield Retail Awards.

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...to where we are today

along with our goals for the future 🚀!

Welcome to our enchanting baby shop, where we invite our customers to immerse themselves in a hands-on and personalised experience. Nestled within our welcoming space, you'll find a vast array of top-tier baby products thoughtfully curated to cater to the unique needs of both parents and little ones. What sets us apart is our commitment to providing a tactile and immersive shopping environment, allowing customers to visit, explore, and try out a diverse range of baby products before making their purchase.

In our inviting showroom, parents-to-be and caregivers can test the comfort of cosy cribs, experience the smooth functionality of strollers, and feel the soft textures of adorable baby clothing.

Our knowledgeable and friendly staff are on hand to offer guidance and share insights, ensuring that every customer can make informed decisions about the products that will become integral parts of their parenting journey. Whether you're seeking the perfect baby stroller, crib, or clothing ensemble, our baby shop is not just a retail space; it's a destination where the magic of parenthood comes to life through hands-on exploration and genuine connection.

Come, experience the joy of discovering the best for your little one in our inviting haven for baby essentials!

Hear from our Happy Customers

I went to Babyluv eight years ago, when my nephew was born, they are so lovely, so helpful. I’ll be back soon for a pram for my first grandchild xx

Susan

Special thanks to both the ladies in this shop. Made our buying experience so special, personal, friendly, professional, and can’t do enough for you. Would recommend anyone! Thanks ladies x

Sophie Y

The women who works there went through many different prams with me and helped pick the perfect one for our family. Will definitely be returning, lovely shop and amazing staff.

Shay

When searching for a mattress for a handmade dolls cot, the staff were extremely helpful in trying to find the right fit for me.

Sharon R

Beautiful shop, staff are so helpful. As first-time parents, we really appreciated having everything explained to us, to try out prams and be shown how to fold down the parts.

Sarah R

Would 110% recommend ‘babyluvs’ so, so helpful and friendly! Knowledge about all products is phenomenal. Great communication and reasonable prices. Went above and beyond to help us – thank you!! xxx

Sammy K